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In the business world, reputation is everything. Indeed, your company’s entire future and profit margin depend on the way you are perceived. That is why firms go out of their way to fund massive public relations departments. The name and the brand can be worth more than any physical product or service. We could all think of examples where services are sold at 2-3 times higher than their normal market value thanks to the prestige of their background. But why is this important online, and what is the primary method of attracting potential clients to your service? Regardless of what your activity is, you and your firm will be judged based on your web page. We live in an age where electronics are involved in every single aspect of our lives. Newspaper ads, business cards, and even word of mouth have become somewhat obsolete. If a client is searching for something, he will do so on the web. That is why a website is important, given that for most of your target demographic, it